Tabatha Coffey, a hair stylist, author, business expert, and star of the television show on Bravo TV, Tabatha Takes Over, has signed on to be the new Global Business Ambassador for Matrix Professional. On the television show, Coffey advises salon business owners on how to improve sales.

In this new role, Coffey will work with Matrix VP and General Manager Paul Schiraldi, to support the company, its distributors, salon owners and stylists with strategic business planning and guidance on an ongoing basis. 

Coffey will also contribute to building digital assets that will be accessible to all members of the Matrix community, and leverage her knowledge and experience across social media platforms. She will will also lend her voice to the training, education and sales staff members of Matrix to help communicate the brand’s innovative offerings and renowned educational programs across the globe.

Schiraldi commented, “We’re always seeking means and experts that can help our Matrix community achieve their goals and dreams.  With a beauty and business extraordinaire like Tabatha, whose roots are firmly planted in the professional salon community, we have an incredible resource for growth.”

Coffey will also contribute to building digital assets that will be accessible to all members of the Matrix community, and leverage her knowledge and experience across social media platforms. She will will also lend her voice to the training, education and sales staff members of Matrix to help communicate the brand’s innovative offerings and renowned educational programs across the globe.

More About Tabatha Coffey

Coffey is native of Australia. She is the author of a memoir–It’s Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty. In January, Tabatha was a guest educator at Matrix Destination, sharing her business insights with more than 3,000 beauty professionals from around the world.